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Risk Assessment of Textile Waste Management
Šindlerová, Vanesa ; Vymazal, Tomáš (referee) ; Hrabová, Kristýna (advisor)
This thesis deals with environmental risks arising from textile waste management. The introduction describes the context of textile problematics and maps the current situation of textile waste management. The main goal of this thesis is to determinate the environmental risks of low percentage of recycling. Recycling is one way of dealing with textile that mitigates the impact on the environment. For the evaluation of the causes and consequences of the researched problem are used Bow-tie analysis and Ishikawa’s diagram. The results of the work bring environmental risks resulting from the application of those selected methods. Part of the thesis is a questionnaire that evaluates the individual’s attitude to textiles. Results of the questionnaire reveals that not needed textiles are perceived as risk to the environment. At the same time, consumer behavior does not correspond with efforts to mitigate the identified impacts.
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No hard feelings
Venturová, Adéla ; Jakalová, Zuzana (referee) ; Klodová, Lenka (advisor)
My work analyzes the issue of inscriptions of fast fashion from the point of view of emptying slogans' content due to the different cultural, living and economic conditions at the place of creation of the t-shirts and its place of wear.
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Význam udržitelnosti v oděvním průmyslu
Kavulová, Aneta
The bachelor thesis deals with the importance of sustainability in the clothing in-dustry from the point of view of companies and consumers. The issue of the cloth-ing industry is still a current topic in our society, it is necessary to look for more sustainable principles and procedures, as well as innovations that can help to solve these problems. To fulfil the goal, qualitative research was conducted in the form of semi-structured interviews (n = 8 for companies, n = 13 for consumers), also available secondary data were explored. The obtained data were assessed with use of content analysis and conclusions were drawn. Among the main recommen-dations is that companies devote themselves to educating their customers, as a lack of information has a significant negative impact on consumer behavior.
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Rozhodování spotřebitele na trhu udržitelné módy
Řehůřková, Monika
Řehůřková, M. Consumer decision-making in the sustainable fashion market. Bachelor thesis. Brno: Mendel University, 2023. The bachelor`s thesis deals with consumer decision-making in the sustainable fashion market. The goal was to map consumer behaviour and factors that influence an individual's decision-making when purchasing fashion goods. The paper contains theoretical starting points including issues of consumer behaviour, sustainability and marketing communication. The evaluation was carried out on the basis of a questionnaire survey of 105 respondents, on the basis of which a communication strategy was proposed for a new fashion brand of sustainable fashion.
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Protection of intellectual property rights in the fashion industry
Duong, Erik ; Holcová, Irena (advisor) ; Žikovská, Petra (referee)
This thesis focuses on the area of intellectual property law in the fashion industry. The main objective of this thesis is to highlight the pressing issues in the fashion industry, to examine the various forms of intellectual property protection applicable in the fashion industry. Following the analysis, an assessment of the impact of fast fashion on the fashion industry is made. The thesis addresses the complex environment of the fashion industry, which is characterised by fast global supply chains and rapid production cycles. However, these dynamics raise significant challenges and unfavourable practices that lack robust legal safeguards. The main problem is the proliferation of low-cost production driven by fast-fashion brands, leading to overconsumption, environmental degradation and labour exploitation. This lack of effective legal measures increases the burden faced by affected communities and contributes to the growing problem of textile waste. In addition, the practices of fast fashion brands, which often copy the designs of both renowned and lesser-known designers, undermine the competitiveness of indigenous creators in the sector. This interaction fosters an environment that favours fast fashion at the expense of sustainable and ethical fashion. The thesis is divided into eight chapters....
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Research: Generation Zs attitudes towards fast fashion industry
Kosaková, Michaela ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
This bachelor's thesis focuses on the analysis of the complex relationship between representatives of Generation Z and fast fashion chains. Its goal is to define the basic aspects of the purchasing relationship with the brands of these chains and to evaluate the main attitudes of the representatives. The emphasis is also on sustainability, which is an increasingly mentioned topic in the fashion industry. The work is divided into two parts, theoretical and practical. In the theoretical part, the issue of fast fashion is presented using the example of its history and its modern form together with marketing strategies. Generation Z is also analysed both from the point of view of their main characteristics and consumer behaviour. The practical part is devoted to the analysis of in-depth interviews with representatives of the generation group, who bring their personal opinions and attitudes to fast fashion chains and sustainability. The qualitative research method was used for the research, thanks to which it is possible to look more deeply and better analyse the feelings and attitudes of the respondents.
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Risk Assessment of Textile Waste Management
Šindlerová, Vanesa ; Vymazal, Tomáš (referee) ; Hrabová, Kristýna (advisor)
This thesis deals with environmental risks arising from textile waste management. The introduction describes the context of textile problematics and maps the current situation of textile waste management. The main goal of this thesis is to determinate the environmental risks of low percentage of recycling. Recycling is one way of dealing with textile that mitigates the impact on the environment. For the evaluation of the causes and consequences of the researched problem are used Bow-tie analysis and Ishikawa’s diagram. The results of the work bring environmental risks resulting from the application of those selected methods. Part of the thesis is a questionnaire that evaluates the individual’s attitude to textiles. Results of the questionnaire reveals that not needed textiles are perceived as risk to the environment. At the same time, consumer behavior does not correspond with efforts to mitigate the identified impacts.
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Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
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Pre-loved: vintage shops as an alternative to fast fashion
Borisova, Varvara ; Abu Ghosh, Yasar (advisor) ; Sosna, Daniel (referee)
"Pre-loved: vintage shops as an alternative to fast fashion" Mgr. Varvara Borisova Supervisor: Mgr. Yasar Abu Ghosh, Ph.D. Abstract Thrifting has long been perceived as a matter of nonconformists, eccentric artists, and people with limited budgets. However, the consumerist philosophy of so-called fast fashion which is driven by the ever-changing trends and the impact of the fashion industry on environment and global labor market has become a reason for many customers to find a greener and more ethical way to supply their wardrobes. While some of us gave up shopping at all, fashion gurus turned their attention to secondhand clothes: thrift shops changed to vintage boutiques and used garments became known as "pre-loved". This thesis aims to analyze practices which owners of Czech secondhand and vintage shops use to create value, understand the obsession by things from the 20th century and focus on the role of such stores in the development of sustainable fashion in the Czech Republic. Key words: vintage, thrift, theory of value, fast fashion, nostalgia, sustainability, material culture
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